sodai
sōdai’s world is culturally aligned with decorativism and instead of toning it down, the brand highlights it, filling it with historical references, memories, life fragrances and emotional depth.
inspired by the work of italian design geniuses who embed deep, sometimes disturbing stories onto smooth surfaces, sōdai reinvents elements of bourgeois good taste with an irreverent, buñuelian, subtly nihilistic spirit, using the technique of artifice. the environments sōdai delves into are elegant and sophisticated, yet strongly retro without any hint of nostalgia.
